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Rental cars: Hertz changes its loyalty program
Posted by: Sean O'Neill, Monday, Aug 22, 2011, 5:58 PM

Rental Car
Driving in Hana, Maui, Hawaii (Courtesy kabell4/myBudgetTravel)

Hertz, America's largest car rental company, has switched from its #1 Awards loyalty program to a new rewards system called Gold Plus rewards. Unlike with Avis's program, points can be redeemed for free car rentals without blackout dates. Unlike with Avis's and National's programs, points don't expire as long as you rent a car or cash in points every two-year period.

It's free to sign up, and Hertz is offering a 500-point sign-up bonus, redeemable for one free weekend day rental.

Even more intriguing, I think, is that Hertz is waiving its usual annual fee for its #1 Club Gold service, which offers expedited service to members. The #1 Club Gold service lets you skip the rental car counters at 40 major airport locations and have expedited service at more than a thousand other locations. It's free, instead of having to pay the first year of the $60 membership fee, for new members joining through September 30, 2011. Check out the Hertz loyalty program website for details.

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Reader Comments

The changes aren't really that big of a deal beyond the 'rebranding'...it's still the same Hertz with limited benefits to frequent renters...and 'upgrades' that just don't matter. Why would one want a full-size car when you've paid for an intermediate? I wish Hertz would adopt the much more customer friendly model that National/Alamo uses where frequent renters can pick from an 'Executive' area which offers a host of different car types such as SUVs, convertibles, etc.

Posted By Valerie C. on August 31, 2011, 12:10 PM

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