Even with a plethora of transportation options in San Francisco, sometimes only a cab will do (like when you've overdone it at Union Square). But, I'm constantly appalled at how difficult it is to get a taxi in this city (particularly because I'm an ex-New Yorker). It's not unusual to wait half an hour as the dispatcher repeatedly says that the driver is "on his way." And on late nights and rainy days, cabs can seem like an endangered species.

Right now, Taxi Magic has partnered with Luxor Cab, named in San Francisco magazine's Best of the Bay Area 2009, but there are plans to expand and use other companies.
The app, praised the San Francisco Chronicle and named one of the top apps of the year by Wired magazine, even offers a fare estimate and lets you pay with your phone. The app is also available on the Blackberry.
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Sounds good, but here's the reality of getting a cab in SF. If you're away from the downtown area, your chances of getting a cab in a timely fashion are mostly bad. Worse if you're west of Twin Peaks or in the south part of town. There's a big diff. between seeing a cab using GPS and convincing the cabbie to go several miles for a fare.
Posted By Bill Clarke on January 25, 2010, 5:36 PM